100 Ways to Create a Great Ad
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Product details
| Management number | 237121203 | Release Date | 2026/07/10 | List Price | US$6.44 | Model Number | 237121203 | ||
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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal. Read more
| ISBN10 | 1780671687 |
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| ISBN13 | 978-1780671680 |
| Language | English |
| Publisher | Laurence King Publishing |
| Dimensions | 8.5 x 1 x 10.25 inches |
| Item Weight | 2.07 pounds |
| Print length | 208 pages |
| Publication date | August 19, 2014 |
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Advertising
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